The Budgeting & Branding program strategically and financially positions MSMEs (registered or under establishment) in their ideal environment; distinguishing them from competitors in a sustainable and profitable manner.

It includes theoretical and personalized case studies, practical exercises and field work.

Topics Include:

• Business plan drafting
• Market & SWOT analysis
• Branding & communication
• Cost control & cash management
• Media tools
• Competition monitoring

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